Magazine B Issue #81 : SOHO HOUSE

Magazine B Issue #81 : SOHO HOUSE

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In 1995, Soho House opened its first location in London as a progressive members-only club for film, music, and other creatives. Its membership pool clearly sets it apart from other traditional member clubs targeting men of certain titles or net worth. Founder Nick Jones sought to create a “home from home” where likeminded people could socialize all day over food and drinks—an idea that later became the core brand concept. Today, there are 27 houses in Europe, America, and Asia, alongside a comprehensive spa, home collection, and restaurant brand portfolio that collectively suggest a Soho House lifestyle.

Contents

INTRO

EDITOR’S LETTER

STREETS IN SOHO
Passers-by in Soho shed light on unique facets of the Soho district

OUR OWN HOUSE
Soho House as a social club for creatives that breaks the convention of clubhouses for wealthy, powerful men

INTERVIEW: NICK JONES
Founder Nick Jones talks about the spirit and role of Soho House

HOME AWAY FROM HOME
Soho House’s unique ambiance built on a code of conduct that promotes freedom and creativity

SPIRIT
Traces of the founder’s beliefs found in staff and member spaces

HOSPITALITY
Amenities and sub-brands inspired by the storied Soho House philosophy on hospitality

OPINION: GEMMA BONER
Gemma Boner, UK membership director, talks about how members communicate with each other

SOHO IN THE CITY
Soho House as a community hub for creatives in London, Berlin, Barcelona, Los Angeles, and Hong Kong

CREATIVE HUB
Professionals across various industries talk about the meaning of “being creative”

VENUE
Seven cities selected by Soho House and the creative businesses there

OPINION: PETER CHIPCHASE
Peter Chipchase, chief of communications and strategy, discusses what differentiates the brand

IMPACT
Introducing knowledge-sharing platform Soho Works and local community collaboration facilitating program Soho Impact

IN CHIPPING NORTON
Welcome to Soho Farmhouse, a healthy haven that looks like a picturesque periurban farm

WAVE
Media coverage of Soho House’s influence and industry outlook

VALUE
Celebrities mad about Soho House and their stories

TOPIC
The story of the car born out of a socioeconomic crisis to present a new solution for mobility

DIGEST
Soho House membership programs and related information

REFERENCES
Publications, websites, and spaces featuring Soho House and the creative life

DIGEST
Montblanc’s brand positioning and the writing instruments market

OUTRO

Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf trough with ease.

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