Magazine B Issue #35 : HELVETICA

Magazine B Issue #35 : HELVETICA

Regular price
€25,00
Sale price
€25,00
Regular price
Out of Stock
Unit price
per 
Tax included.

Helvetica is a typeface that was first developed in 1957 by the Haas Type Foundry in Münchenstein, Switzerland. Created to meet the social demand for practicality in 1950s, Helvetica was made to be more functional than decorative. It is now widely used in contexts from designs for public spaces and facilities in Switzerland to the digital interfaces of Apple products. Helvetica’s symbolic quality has earned the typeface recognition as a design icon—and as a brand.


Contents

INTRO

PUBLISHER’S NOTE

COMMENTS
Comments made by Helvetica users in social media

QUOTES
Quotes about Helvetica from designers

OPINION
Hyun Cho, S/O Project CEO and Art Director

TYPEFACE SPOTTING
Communication
Various typefaces spotted in the field

USER CHOICE
Impressions
Typeface designs that influence consumer choices

OPINION
Jordan Crane, Creative Director of Wolff Olins

FEATURES
VS
Logotypes visualizing a brand’s image

HELVETICA IN THE BRANDS
Nuance
Helvetica conveys very different ambiences in a variety of brands

OPINION
Sungmin Choi, Graphic Designer of Studio Sulki & Min

MAKERS
Milestones
Typeface references selected by creators from different fields

INFLUENCE
Typeface Studios
Typeface design studios create original typefaces to communicate with the world

HELVETICA ON THE PAGES
Messenger
Helvetica as a neutral tool for delivering messages

BRAND STORY
Helvetica’s 58-year history and the origins of its prestige

ALBUM
Photos documenting Helvetica’s birth and advance into the market

PEOPLE
The people who created and popularized Helvetica

DEFINING HELVETICA
Helvetica as seen through the press

MONOTYPE
A look at the business strategies of Monotype, holder of the Helvetica copyright

FIGURES
Helvetica’s history and commercial value

FROM THE EDITOR IN CHIEF
The Editor in Chief offers his observations on Helvetica’s core values

OUTRO

 

Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf trough with ease.

© Magazine B