Swiss Graphic Design Histories
Swiss Graphic Design Histories
Swiss Graphic Design Histories
Swiss Graphic Design Histories
Swiss Graphic Design Histories
Swiss Graphic Design Histories
Swiss Graphic Design Histories
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Swiss Graphic Design Histories

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Swiss graphic design: new perspectives on the history of an internationally acclaimed discipline

Swiss Graphic Design Histories offers an entirely new redefinition of Switzerland’s graphic design landscape. Based on extensive research by scholars of design history and with a multiple and inclusive approach, it reaches beyond the usual canon and the well-known epicenters Basel and Zurich with the Germanophone fathers of what has become famous as the Swiss Style in the 1950s, 1960s and 1970s.

In three volumes it features visual artefacts and archival documents, the majority published here for the first time, alongside likewise previously unpublished conversations with designers who have forged developments of the past decades, as well as new essays discussing key terms that refer to various design practices. The complexity of the undertaking is embraced through a system of keywords, thus enabling readers to connect contents within the individual volumes. A fourth volume comprising a glossary, bibliography, and an index of the keywords rounds out this long-awaited new survey of graphic design in multi-lingual Switzerland that sheds new light at networks, practices and media largely ignored so far.

With contributions by Chiara Barbieri, Rudolf Barmettler, Jonas Berthod, Sandra Bischler, Constance Delamadeleine, Davide Fornari, Roland Früh, Ueli Kaufmann, Sarah Klein, Robert Lzicar, Jonas Niedermann, Sarah Owens, Michael Renner, Peter J. Schneemann, Arne Scheuermann, and Sara Zeller.

Volume 1: Visual Arguments (ISBN 978-3-03942-019-3)
Edited by Sandra Bischler, Sarah Klein, Jonas Niedermann, Michael Renner

A Visual Approach to the History of Swiss Graphic Design and Typography [Sandra Bischler, Sarah Klein, Jonas Niedermann, Rudolf Barmettler, Michael Renner]
Advertisements [Ueli Kaufmann, Sara Zeller]
Reproductions [Sandra Bischler, Sarah Klein]
Corporate Printed Matter [Chiara Barbieri, Davide Fornari]
Entrance Exam Concept [Sarah Klein]
Installation View [Sara Zeller]
Student Work [Sandra Bischler]
Chronological Diagram [Roland Früh, Ueli Kaufmann]
Type Catalog [Constance Delamadeleine]
Legal Documents [Rudolf Barmettler,Jonas Niedermann]
Award Catalogs [Jonas Berthod]
Mixed Lots [Ueli Kaufmann]
Letter of Correspondence [Sandra Bischler]
Press Photos [Roland Früh]
Basic Exercises [Sarah Klein]
Evening Course Documents [Constance Delamadeleine]
Designer Portraits [Roland Früh]
Student Magazines [Sandra Bischler]
Timetables [Rudolf Barmettler, Jonas Niedermann]
Blogpost [Roland Früh]
Type Training Documents [Sarah Klein]
Christmas Cards [Constance Delamadeleine]
Teaching Materials [Sandra Bischler]
Exhibition Designs [Sara Zeller]
Handwriting Instructions [Ueli Kaufmann]
Portfolio [Chiara Barbieri, Davide Fornari]

Volume 2: Multiple Voices (ISBN 978-3-03942-020-9)
Edited by Chiara Barbieri, Jonas Berthod, Constance Delamadeleine, Davide Fornari, Sarah Owens

Figures of Speech [Chiara Barbieri, Jonas Berthod, Constance Delamadeleine, Davide Fornari, Sarah Owens]
Associations [Chiara Barbieri]
Awards [Jonas Berthod]
Careers [Jonas Berthod]
Clients [Chiara Barbieri]
Collaboration [Jonas Berthod]
Gender [Chiara Barbieri]
Location [Constance Delamadeleine]
Studio [Jonas Berthod]
Swiss Made [Constance Delamadeleine]
Training [Chiara Barbieri]
Typography [Constance Delamadeleine]
List of Interviews
Biographies

Volume 3: Tempting Terms (ISBN 978-3-03942-021-6)
Edited by Ueli Kaufmann, Peter J. Schneemann, Sara Zeller

Reading between the Lines of Swiss Graphic Design History [Roland Früh, Ueli Kaufmann, Peter J. Schneemann, Sara Zeller]
Cave Paintings—Continuities and Progress in Graphic Designers’ Histories [Ueli Kaufmann]
Die besten Plakate / Les meilleures affiches—The Early Years of the National Poster Award, between Federal Support and Stylistic Authority [Sara Zeller]
Hotspot Milan—The Perks of Working on the Other Side of the Alps [Chiara Barbieri, Davide Fornari]
Iconophile—Debating the Role of the Poster Collector Fred Schneckenburger in the Historiography of Swiss Graphic Design [Sara Zeller]
In eigener Sache—Editorial Statements Addressing the Readership [Roland Früh]
Kunsthalle Bern—Graphic Design in the Context of an Institution for Contemporary Art [Roland Früh, Ueli Kaufmann, Peter J. Schneemann, Sara Zeller]
Lehni Frame—Implications of Displaying Graphic Design [Sara Zeller]
Netzwerke / Réseaux/ Networks—A Relaunch to Reposition Federal Design Promotion [Jonas Berthod]
Neue Schweizer Schulschrift—Tracing Exchanges between Modernist Typography and Swiss Handwriting [Ueli Kaufmann]
Popular Culture—How the Museum für Gestaltung Zürich Promoted the Everyday in Graphic Design [Robert Lzicar]
Schweizer Graphik—Curating Switzerland as a Graphic Design Nation in 1925 [Roland Früh, Ueli Kaufmann, Robert Lzicar, Sara Zeller]
Sonderstellung—Debating the Status of Graphic Design Education at the Kunstgewerbeschule Zürich [Rudolf Barmettler, Jonas Niedermann]
The Basel School—Deconstructing Labels of Swiss Graphic Design Education [Sarah Klein, Sandra Bischler]
Unfamiliar Writing Forms— Instances of Various Scripts in Swiss Graphic Designers’ Publications [Ueli Kaufmann]
Visualiste—Defining a New Job Title within Graphic Design in France [Constance Delamadeleine]
Weltformat—Setting (Swiss) Display Aesthetics for Posters [Sara Zeller]

Reference Booklet

Edited by Davide Fornari, Robert Lzicar, Sarah Owens, Michael Renner, Arne Scheuermann and Peter J. Schneemann
1st edition, 2021
3 volumes and additional booklet
Paperback in slipcase
688 pages, 104 color and 159 b/w illustrations
17 x 24 cm
ISBN 978-3-85881-868-3

© Scheidegger & Spiess