Magazine B Issue #78 : A.P.C.
Magazine B Issue #78 : A.P.C.
Magazine B Issue #78 : A.P.C.
Magazine B Issue #78 : A.P.C.
Magazine B Issue #78 : A.P.C.
Magazine B Issue #78 : A.P.C.
Magazine B Issue #78 : A.P.C.
Magazine B Issue #78 : A.P.C.
Magazine B Issue #78 : A.P.C.
Magazine B Issue #78 : A.P.C.
Magazine B Issue #78 : A.P.C.
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Magazine B Issue #78 : A.P.C.

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A.P.C. is a Parisian fashion brand founded by Jean Touitou in 1987 during an experiment with a men’s clothing collection called Hiver 87. A.P.C., which stands for Atelier de Production et de Création, is known for the unique and unassuming yet highly refined aesthetics applied to top-quality fabrics in their products. With iconic items like Japanese selvage denim pants, the Half Moon bag, and the Judith Sandals, A.P.C. extends its appeal beyond Paris to global metropolises like Tokyo, London, and LA, generating a cult-like following worldwide.

Contents

INTRO

EDITOR’S LETTER

THE PARIS WAY
Parisians share their experiences with A.P.C.

PERSPECTIVE
Various thoughts by Jean Touitou and the A.P.C.

OPINION
Jean Touitou, founder of A.P.C.

THE HEART OF A.P.C.
A.P.C. studio and atelier as the cradle of balanced designs

ESSENTIALS
Sporting the brand’s essential items, corporate employees talk about the A.P.C.’s aesthetic

BRAND WITHIN A BRAND
Collaboratively produced A.P.C. quilts, sneakers, and American clothing line

CAMPAIGNS
The chronicles of A.P.C. campaigns reflect the brand’s aesthetic

TRANSMISSION
Introduction to Transmission, published to commemorate A.P.C.’s 30th anniversary, and interview with editor Haydée Touitou

23 RUE ROYALE 75008 PARIS
The living archive of A.P.C.

OPINION
Ezra Petronio, founder of Self Service

INTERACTION
A.P.C. continues to evolve through active explorations into a variety of industries

SIMPLY RADICAL
Four brands seek simple answers from the core

OPINION
Masamichi Katayama, founder of Wonderwall

A.P.C. IN THE CITIES
Regional characteristics and consumer patterns identified by A.P.C. stores in Paris, London, Tokyo, and Seoul

SPIRIT
A.P.C. enthusiasts react to the brand spirit

HERITAGE DENIM
A.P.C. selvage denim embraces the heritage and artisanal spirit of Japanese denim

BRAND STORY
The journey of A.P.C., a brand that grows with understated designs and high quality

INTERVIEWS
CEO Francois-Cyrille de Rendinger
Art Director Judith Touitou

HEADQUARTERS
In the heart of A.P.C.’s creative DNA

INSPIRATION
The things that inspire Jean and Judith Touitou

DENIM GUIDE
The basic elements of the denim pant

FIGURES
A.P.C.’s growth in numbers

REFERENCES

OUTRO

Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf trough with ease.

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